Job Description
Who We Are At TPL, we're a team of outdoor advocates who believe in connecting everyone to the outdoors. As an ethos, we believe access to the outdoors is a fundamental human need and essential to our health and well-being. We're committed to creating more places that bring us outside—parks, trails, playgrounds, and public lands—and making them available and welcoming to everyone, everywhere, regardless of ZIP code. We also understand that land has meaning; it tells the story of our history. That's why, through our Black History and Culture initiative, we're working to preserve sites that more fully represent the Black American experience; and we're an ally and partner to Tribal and Indigenous communities, working in partnership to reconnect them with their ancestral lands.
One hundred million people, including 28 million children, don't have nearby access to a park within ten minutes of their home. We're determined to change this outdoor equity gap–and as a result, nine million people and counting now have access because of our work. We have miles to go and a plan to get there. We're inclusive change-makers who believe in connecting everyone to the outdoors. We inspire by paving the way forward and strengthening our connection to nature. Join us!
Position Summary: The Digital Fundraising Manager oversees the day-to-day management of TPL’s online fundraising program, including partnering with external and internal partners, campaign development and execution, and reporting. Part of TPL’s Membership team, the Manager is a dynamic and dedicated digital marketer and fundraiser who will implement strategies to grow revenue from online channels. The Membership program is TPL's mass-market fundraising arm and part of the larger Marketing & Communications team. The Manager will be responsible for driving unrestricted revenue from donors giving under $25,000, while focusing on retention, encouraging pipeline movement, and acquiring new supporters. This position reports to the Membership Director.
Essential Functions: - Develop strategies and creative direction for online fundraising and lead generation campaigns, collaborating with internal and external teams to develop, plan, and execute a consistent and concerted online fundraising program. (40%)
- Manage the day-to-day work with TPL’s online agency partner, ensuring timely deliverables and facilitating regular check-ins. (20%)
- In partnership with the Membership Director, set channel and annual revenue goals and support tracking, evaluating, and optimizing campaign performance and engagement metrics. Analyze and translate findings into actionable recommendations and plans. (10%)
- Configure and maintain donation pages, modals, and embedded giving experiences via FundraiseUp and related platforms. (10%)
- Maintain an internal calendar for online planning to ensure campaigns and projects launch on time and in concert with other initiatives. Collaborate with the larger Marketing team to develop monthly, quarterly, and yearly campaign plans. (10%)
- Actively seek out and help define new creative methods and mediums for telling our supporter and donor stories across digital platforms. Evaluate emerging tactics and techniques and provide thought leadership and perspective for adoption. (5%)
- Work closely with agency partners and internal teams to track and monitor channel traffic and optimize campaigns based on the best-performing strategies. (5%)
Qualifications: - 3 to 5+ years of digital marketing and/or digital fundraising experience.
- Proven digital communications and fundraising skills, including experience with email, SMS, and multichannel campaigns. Strong writing and editing skills.
- Strong project management, analytical, and organizational skills, with the ability to manage multiple projects simultaneously.
- Experience developing and performing A/B tests, analyzing results, and implementing test learnings.
- High competence in the use and knowledge of CRM-driven advocacy and fundraising tools. Comfort working across multiple systems or tools (e.g., Luminate Online, Fundraise Up, EveryAction, Engaging Networks, etc.).
- Curiosity and the ability to solve problems through research, consultation, and testing.
- An understanding of the digital advertising space and knowledge of channel best practices.
- Familiarity with digital reporting for email, web, and ad campaigns. Fluent in Microsoft Excel and comfortable manipulating data for reporting purposes.
- Experience working with external agency partners or vendors.
- Strong commitment to TPL’s shared values (Belonging, Creativity, Collaboration, Impact, and Hope) to effectively work across the organization.
- Working knowledge of HTML/CSS is a plus, but not required.
- Experience working in a rapid response environment is a plus, but not required.
Compensation: Trust for Public Land is a hybrid work environment, and this role will ideally be located near a Trust for Public Land office. As a full-time employee, you will be eligible for the Trust for Public Land’s comprehensive benefits program which includes medical, dental, and vision insurance, vacation and sick pay plus holidays, a year end office closure, and a 403(b)-retirement plan, currently with up to a 7% company match. We offer competitive salaries commensurate with experience; the anticipated hiring range for this position is $72000-82000.
Trust for Public Land’s active goal is to be an inclusive and equitable place to work and build community. As the organization actively works to eliminate racial and other disparities it welcomes candidates with diverse backgrounds and/or multicultural skillsets. We are open to the possibility that a great candidate for this job may not precisely meet all the above criteria; if you believe you are the right person for this job and can persuasively make that case, we encourage you to apply.
Job Tags
Full time, Work at office,