Job Description

Job Description

This role will support the Starter, Lower Mass, and Family Banking customer segments, with a focus on delivering advice, convenience, and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption.

As a Marketing Strategy Senior Associate on the Engagement Marketing team, you will be responsible for developing customer engagement strategies throughout the customer lifecycle. You will help build engagement strategies to increase retention, financial health, and digital adoption, while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey.

Job responsibilities:

• Work across the engagement team to help identify opportunities to improve the customer experience, drive innovation, and deliver business results for the Starter, Lower Mass, and Family Banking customer segments.
• Support campaign strategy, planning, and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
• Contribute to the engagement strategy utilizing omni-channel approaches, including all channels: branch & banker, digital, email, and owned/paid media.
• Partner with Digital, Marketing, Product, and Sales organizations, with a key focus on segment-specific needs.
• Recommend solutions and testing plans to improve the customer experience, focusing on removing pain points and roadblocks specific to the Starter, Lower Mass, and Family Banking customer segments.
• Partner with the Analytics team to build a robust performance scorecard to continually evaluate and optimize program objectives and results.
• Collaborate closely with the Digital and Analytics Centers of Excellence in all aspects, from opportunity identification through implementation.

Required qualifications, capabilities, and skills:

• Degree in Marketing, Advertising, Communications, Digital/Technology, or Business Management.
• 4+ years of marketing experience with a proven track record in direct-to-consumer or digital marketing strategy, innovation, and customer experience.
• Knowledge across all communication channels, including web, email, SMS, push notifications, in-app messaging, and paid/display media.
• Financial services industry experience and experience in the Mass customer segment is a plus.
• Develops strong partnerships; leads through collaboration; recognized as a team player.
• Proven ability to take initiative, influence others, and achieve results.
• Skilled and comfortable working in a highly matrixed organization.
• Strong analytical, problem-solving, and planning skills.

Preferred qualifications, capabilities, and skills:

• Data-driven and analytical, while also being a creative thinker.
• Relentlessly focused on the customer experience.
• Focused on how marketing drives quantifiable business results.
• Vigorous in management of details and financials.
• Loves testing, learning, and taking calculated risks.
• Likes to build from the ground up – has a startup mentality.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

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