Meta & Social Media Ads Buyer for Fertility Telehealth Clinic Job at Strategic Fertility, San Diego, CA

QXlPUEU1Z2JENFRoTVZmMlZYNTlaN21y
  • Strategic Fertility
  • San Diego, CA

Job Description

About Us

We are a fertility telehealth clinic specializing in helping women ages 30–42 overcome infertility naturally. Our 12-month fertility program examines over 500 biomarkers to create a personalized, room-by-room, body-by-body health plan. Our mission is to give women their best chance at optimal health for the next 10 years and the best chance of having a baby this year. We absolutely love what we do—and love helping families begin or grow.

What We Sell

  • A 12-month natural fertility program (telehealth)
  • Target demographic: women 30–42 years old interested in natural alternatives to IVF

How We Sell

  • Traffic is driven through Meta ads (Facebook & Instagram), soon expanding to TikTok and YouTube Shorts
  • Prospects are invited to watch a 30-minute online class on our results process
  • From there, they book a paid consultation with our team
  • Goal: 10 appointments sold per day at <$150 per appointment

Your Role

As our Meta Advertiser / Paid Media Buyer , your mission is to profitably scale our ad campaigns and consistently lower cost-per-appointment.

Responsibilities

  • Manage campaigns across Meta (Facebook & Instagram), TikTok, and YouTube Shorts
  • Weekly optimization:
    • Kill ads with <20% hook rate
    • Kill ads with >$250 CPA
  • Track & share weekly performance report , including:
    • Top 5 ads by hook rate
    • Top 5 ads by CPA
    • Provide direct links for our video editor to create new variations
  • Work toward improving CPA from $200 → $100
  • Maintain appointment flow at 10+ per day under target CPA

Performance Incentives

  • Monthly bonus when CPA is below $150
  • Additional bonus when CPA is below $100

What We’re Looking For

  • Proven experience as a Meta (FB/IG) Ads Buyer , with bonus points for TikTok + YT Shorts
  • Strong understanding of direct-response marketing and ad metrics optimization
  • Ability to analyze hook rates, CTR, and CPA to make data-driven decisions
  • Experience advertising to women in their 30s–40s (health, wellness, or fertility niches a plus)
  • Excellent communication—must be reliable in reporting weekly results
  • Available immediately and able to commit to 10 hrs/ week
  • Why Work With Us

  • Meaningful mission: help women achieve their dreams of becoming mothers
  • Stable, recurring work with room to grow
  • Fair pay ($15–$25/hr based on experience) plus performance bonuses
  • Flexible, remote role with immediate start

Job Tags

Contract work, Immediate start, Remote work, Flexible hours,

Similar Jobs

Legacy PSG

Title Reviewer Job at Legacy PSG

 ...you are interested in being part of a winning team, Legacy PSG, Inc. is the perfect place to start! Summary/Objective Title Reviewers are responsible for reviewing the work of title abstractors. Responsible for reviewing all Limited Title Certificates and title... 

Hofstra University

Research and Learning Services Librarian - Social Sciences Job at Hofstra University

 ...programs spanning the arts, humanities, sciences, business, engineering, law, health care...  ...interdisciplinary questions and produce innovative research that lays the foundation for future...  ...and Learning Services Librarian Social Sciences Position Number... 

Lorton Valley Dental PLLc

Dental Assistant/Dental Receptionist Job at Lorton Valley Dental PLLc

 ...Lorton Valley Dental in Lorton VA is seeking a Dental Assistant to join our team 4 days/per week with the salary ranging from $19 to $23. Dental Assistant: Preparing patients for dental procedures. Chairside assisting Dentist. Sterilization. Setting up... 

City of Philadelphia Department of Revenue

Claims Adjuster 1 Job at City of Philadelphia Department of Revenue

 ...everyone belongs. Benefits - We care about your well-being. General Job Description: This is field investigatory and claims adjusting work of limited scope and difficulty. Employees in this class gather and review detailed information for the purpose of... 

Assurity Transportation Solutions

CDL A Owner Operator Home Daily Job at Assurity Transportation Solutions

4-5k running localHome daily or 7-10k running through the week on the road and Home weekends apply now APPLY NOW! CDL A Owner Operator Position with great pay and home time for work/life balance. We value you and your family. Trucking is a family decision...